SEO Consulting for New Sites
The most cost effective time to begin planning your search engine optimization strategy is before your web site is built. If you have decided to design your own site or you are already working with a web design firm, we offer flexible consulting options to ensure your site is developed, structured and coded for search engine optimization.
SEO Consulting for Existing Sites
Perhaps you already have an attractive site but your target audience can't find it in Google. A site audit by Charlottesville CSS Web Development identifies SEO trouble spots. We can then make recommendations in an advisory role or actively correct the problems. Corrections can be prioritized and made over time to work within budget constraints, or all at once to jump start your SEO campaign.
SEO Programming
Professional SEO programming is one of the most powerful search engine positioning methods available to small and mid-sized businesses.
Charlottesville CSS Web Development helps small businesses compete effectively against larger companies for top Google positioning with our thorough, ethical approach to search engine optimization programming. Every one of our SEO programming clients has achieved Page One search engine rankings for targeted key phrases on Google, Yahoo and MSN, as well as many of the smaller search engines.
Is increasing web site traffic important to your company's success? Please call Nick Stone in Charlottesville, Virginia for a free quote on our SEO web consulting and programming services
434-284-2840
or use our contact form.
SEO Audits Assess Competition
Before undertaking an SEO campaign, it is impossible to know how much your search engine rankings will improve. The level of competition for the keywords and key phrases you target will be a major factor. When estimating costs to improve search engine visibility, it is prudent to study the competition. Our SEO web audit provides valuable insight for existing sites. A survey of your competition is advisable, even before you build your site, to determine which keywords to target and how to structure your site.
SEO Copywriting & Content Review
SEO copywriting is the art of writing clear, compelling, searchable web site content. The concept is simple enough, but achieving great results is not easy.
Professional SEO copywriting applied to relevant, original content is a winning search engine optimization formula. Various marketing techniques can temporarily boost search engine results, but sustaining top rankings without well-written, informative content is a formidable challenge in a competitive market.
We offer flexible options for content review and SEO copywriting to new and existing site owners, as well as experienced webmasters and graphic designers.
Call Nick Stone in Charlottesville, Central Virginia
434-284-2840
or use our contact form to request a free quote on SEO copywriting.
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is often confused with search engine marketing. Search engine optimization is the process of fine tuning a web site to facilitate thorough and proper indexing by the major search engines. SEO focuses on two web site components, content and programming. Optimized content is relevant, well organized and well written. Optimized web programming is well structured, standards compliant, error free and accessible. When properly executed, search engine optimization can dramatically improve a site's search engine rankings. Results achieved in this manner are called, "natural search results" or "organic search results."
What Is Search Engine Marketing (SEM)?
Search engine marketing, on the other hand, deals with various ways to promote and market a web site. Search engine marketers establish clear objectives for each promotional activity such as pay-per-click (PPC) advertising. They monitor the perfomance of each paid ad in terms of traffic generated, revenue generated, or other specific measurable objectives reached (conversion rate). They advise their clients which ads and promotional acitivites offer the best return on investment (ROI).
Link Popularity & Promotion
Before concluding that the line separating SEO and SEM is clearly drawn, however, we must consider one activity that straddles both. Many methods are employed to promote web sites with the objective of increasing links back to the site. Promoting a site to increase link popularity is another means to achieve organic search results so it would make sense to include this in search engine optimization. Because this activity is essentially a form of promotion, however, it is normally handled by search engine marketers rather than search engine optimization firms.
Search Engine Submission Companies
Further complicating the subject of link popularity, there are a number of firms representing themselves as SEO companies that actually engage only, or primarily, in link promotion. These companies pay little or no attention to the primary -- and time consuming -- elements of search engine optimization discussed above, programming and content. They often advertise that they will submit your site to hundreds or thousands of search engines and search directories. Before hiring a company that focuses on site submissions, do your research.
SEO & SEM Comparison
The ultimate goal of search engine optimization and search engine marketing for a business web site is usually the same: to increase profits by attracting paying customers. The methods are different. Search engine optimization attracts paying customers by improving natural search results, also known as "organic" search results. Search engine marketing, on the other hand, attracts paying customers through paid advertising and other marketing techniques.
SEO Cost & Organic Benefits
Companies with large marketing budgets may employ both search engine optimization and search engine marketing to increase web traffic and boost profits. Firms with limited budgets often prefer search engine optimization because it increases organic search results, considered more valuable than paid search results. Search engine optimization can be less expensive than search engine marketing because there are no ads to purchase.
Ready For Search Engine Optimization?
If you are ready to improve your search engine rankings, please use our form to contact us in Central Virginia.
Better yet, pick up the phone and give Nick a call. He'll answer the phone with this greeting: "Hi! This is Nick". After a few quick questions he'll schedule a meeting to discuss your current SEO situation and what your goals are. The first meeting is free. If Nick can't help you, he'll recommend someone who can. He's a nice guy. Give him a call! 434-284-2840
